Palm Beaches Luxury Mission

The Palm Beaches UK team were tasked with running a sales mission, which focused on building relationships with luxury tour operators in the UK and to increase awareness of the destination.

  • Trade Representation & Sales
  • Destinations

Palm Beach

Beautiful sandy beach with palm and a sailing boat in the turquoise sea on Jamaica Paradise island.

BRIEF

The Palm Beaches UK team were tasked with running a sales mission, which focused on building relationships with luxury tour operators in the UK and to increase awareness of the destination. TPB wanted to focus on the luxury market in the UK as this is a key audience for the destination.

ACTION

TPB UK hosted a 3 day sales mission;

  • Liaised with and hosted 12 luxury agents at Hills Balfour offices to conduct training with the TPB client
  • Scheduled Hablo Talks for the TPB client to increase awareness of TPB on the Hablo platform and amongst their agents
  • Held an event at Boathouse, Canary Wharf with curated menus and cocktails to reflect the luxury of TPB

RESULTS

  • Trained 15 luxury agents
  • Held meeting with Henley Royal Regatta to discuss sponsorship and hosting opportunities in June 2023
  • Hosted Hablo Talks with The Palm Beaches client
  • Hosted 15 product managers at an exclusive event in Canary Wharf
Team sitting in the evening having dinner on the docks, in front of city skyline.