Hills Balfour Business Events

October 14, 2022

Hills Balfour has a dedicated “Business Events” team within the agency; headed up by Hamish Reid, they bring specialist market knowledge that respects that the buyer audience, the buyer message and the purchase method are different and, as such, mean that the team will never adopt a one size fits all approach. Hamish’s team work with leading destinations, representing them across Europe, and offer unbiased and expert advice for all of these clients. The team have preferred relationship agreements with many of the leading agencies giving the clients increased exposure to this important and growing market. They also provide dedicated association research services.

Hills Balfour’s Business Events/MICE clients invest in knowledge from experience and activity as well as combined market intelligence from the largest and most active team in the European market. This team consists of expert and experienced individuals all with dedicated skills, be they the Association or Agency sector, B2B conferences, long haul, short haul, data management, media and marketing. The clients benefit from the synergy of that team alongside a dedicated account leader. Combined individuals in the team have received three C&IT Awards for Best Destination, x15 Meetings Industry Marketing Awards, three M&IT Awards for Best Convention Bureau and an M&IT Industry Personality of the Year Award. The team is highly connected with some of the highest profile supplier personnel in the industry, ranging from The Oysters, a collective of over 30 UK based NTO in the MICE sector, to leading associations including MPI and SITE. They also have databases of over 13,000 European buyers, segmented and targeted and are the only destination representation partner of the IMEX Group.

Hills Balfour’s Business Events & MICE department’s client list:

Full Representation clients:

Project clients:



The Business Events team are renowned for giving their clients independent, impartial and expert opinion; they believe in ensuring their work sits alongside their clients’ KPI’s and that their work matches and adds incremental value to the clients’ core brand principles. They measure the effectiveness of their work through third party survey and feedback; the work is totally transparent and based on ensuring messages reach the widest and most relevant audience. They have a pan European approach for most clients and have carried out sales activities and organised buyer events in over 40 European cities over the last 18 months.


Achievements over the past 18 months: