Launch of Air Transat’s new direct flight route from London Gatwick to Québec City
Action
We were responsible for supporting Bonjour Québec and Air Transat during the launch of new direct flight from London Gatwick to Québec City, generating media coverage across both consumer and trade titles to raise awareness of the new flight and generate an increase in bookings.
Pitched new flight route to top tier trade UK media
Hosted group press trip to Québec on inaugural flight
Secured four media attendees (Travel Weekly, Reach PLC, PA Media and LoveEXPLORING) to join group press trip
Secured and supported Stuart Forster’s solo press trip to Québec City for Wanderlust
Supported Québec Minister of Tourism Caroline Proulx’ visit to London in support of the launch of the new direct route
Supported Minister’s attendance at breakfast event hosted by the Chamber of Commerce
Secured an interview with Selling Travel and Minister
Results
Over 70 pieces of coverage across UK media including Travel Weekly, TTG, The Express, LoveEXPLORING, The Mirror
Total AVE: £674,971
Total reach: 9,240,311
