Sola Thomson

Senior Account Director

Sola Thomson profile photo

Sola is responsible for trade activities such as managing strategic trade partnerships, marketing campaigns with partners and planning key trade training events with trade media and tour operators including managing webinars and fam trips.

With an established career across the UK and Ireland, Sola has over 14 years of experience in the tourism industry. Skilled in creating trade and consumer strategic campaigns using social media, data analysis, digital and event communications for tourism clients. She has the ability to manage multiple projects simultaneously, with excellent organisational and negotiation skills.

She has worked on clients including Grenada and Sharjah Tourism, Hawaii Tourism, The Islands of Tahiti, Macerich Shopping Malls, Graubünden, The United States Department of Agriculture and The Palm Beaches Tourist Board. A highlight of her career was her role with the Hawaii Tourism Authority and managing a campaign with National Geographic Traveller Magazine and a tour operator. Showcasing the destination being featured on posters across the London Underground and numerous full-page advertorials in the magazine. The B2B and B2C activities enhanced the brand’s visibility and passenger bookings to Hawaii, with an increase of 18% YOY.